Industry-leader NetEnt is taking things up a notch – but not in the way you might think.
The Gaming development giant is now focusing on the people behind the games, by introducing NetEnt slots fans to the faces behind the reels. And they seek to do this by providing a series of rather entertaining uploaded videos. The best part? It all takes place as the NetEnt team climbs the European Alps Mountain Range.
Broadcast reality TV-style, the web series provides a down to earth, at times very funny behind the scenes glance at what goes on in one of the biggest Gaming companies around.
See The NetEnt Challenge’s Introduction Here:
The NetEnt team – thanks to the success of slots such as Starburst, Gonzo’s Quest, South Park, and much, much more – are taking on their challenge as an employment drive. By posting frequent updates of their ‘Challenge’, they hope that willing candidates will see a bit more about the gaming industry and the company, and want to join them – in the office, not on the side of the Alps.
The videos follow four colleagues from very different areas of the company, as they’re picked from NetEnt’s 900 staff, across seven worldwide locations. They are:
- Tomas, a NetEnt Art Director,
- Averil, a Live Casino Trainer,
- Dhiraj, a Java Developer, and
- Alice, a Game Mathematician.
CEO of NetEnt, Per Eriksson, said of The Challenge: “We are climbing this mountain to highlight and pay tribute to the metaphorical peaks that NetEnters scale every day. With The Challenge, we have created something completely new to tell our story as part of our strive to attract and retain the most talented and passionate individuals.”
The webisodes run at ten minutes each and are broadcast weekly at www.netent.com/challenge Mondays at 12:00 CET.
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